What is next?
Jira Integration
We are working to integrate EXN Studio fully into the EXN Jira system, and therefore all communication will go through there. You will be able submit your request via our custom portals depending on if you requesting campaign work from EXN Studio or Elastic Digital, or if you requesting Brand materials or campaigns to be added to the Hub.
Our tickets will be 100% integrated into the EXN Jira system, so you will be able to see progress, access reporting dashboards and dedicated timelines as work on your tasks.
In the mean time reach out to our team ( Ying Li APAC + NAM manager ) and we will get back to yo as soon as possible and if the information is important, we will also add here for all the participants to see.
Soon we going to have a dedicated manager in Europe so the response time will be much faster.Campaign Rollout
Right now we only have a few, selected campaigns added to the hub and we rely on the regional teams to send us campaigns they belive can be use for other teams in regions / countries.
The global intention is that we only feature campaigns built in HubSpot and went through a review process (if it is an already existing campaign) to make sure it is still on brand regarding both EXN and the Vendor. If the campaign deemed important but the review finds that it drifted from the required brands then the EXN Studio team will rework the campaign to align with the requirements (in this case we will setup a new campaign, not altering the existing one) before adding it to the Hub.
For external campaigns the procedure is the same, we do a review and if there is value we will re-build the campaign in HubSpot so everyone can leverage on it.
How can you help?
We need to make sure that all the campaigns featured have the proper tagging and information that is required for the marketers to find the campaigns they are looking for. If you see something is not right, missing or you think a feature would be helpful, we would like to know it.
If your region have campaigns that you think would be useful to be in the hub, talk with the campaign owner to reach out to our team ( Ying Li APAC + NAM manager ) and we will discuss all the information we need to get them setup as soon as possible.
This will be streamlined as soon as our Jira integration is done, where you will be able to file a ticket through our custom portal, fill out the details and get immediate response from the relevant teams across the regions.
Soon we going to have a dedicated manager in Europe so the response time will be much faster.Brand Management
Canva
As you may know a global rollout of Canva is currently ongoing inside EXN with all the regions tied together under a global account with their individual space.
As soon as the rollout is done EXN Studio will take charge of a Brand Management repositori inside Canve, where we setup the brand guidelines, logos, logo lockups, fonts, etc. with the help of the regional brand managers.
With this every marketer going to have a single source they can turn for the latest, up to date brand elements and logos.
HubSpot
These logos also will be uploaded in an organizes fashion inside HubSpot so you can use them in campaign without requiring you to access Canva.
We also going to roll out a new, global HubSpot Theme which going to have Vendor specific Templates that marketers can use and the related logos, lockups, colors and fonts will be updated automatically when a rollout happens. We going to coordinate with each region's managers to make sure we have new modules and saved layouts ready to use in these templates.
Note: Old templates stay available in HubSpot until a time comes we can safely retire them, but not before a region wide discussion happens.
How can you help?
In the mean time we aim to setup everything temporary in SharePoint as soon as our integration is done.
If you don't see one of your Vendor mentioned in the Hub just feel free to shoot an email to our team ( Ying Li APAC + NAM manager ) and send the details of your missing Vendor or their details, access to their brand document etc. or just ask about it.
This will be streamlined as soon as our Jira integration is done, where you will be able to file a ticket through our custom portal, fill out the details and get immediate response from the relevant teams across the regions.
Soon we going to have a dedicated manager in Europe so the response time will be much faster.
Learning Management
As the rollout continues we also going to align with the global EXN effort regarding the training of every marketer inside the company.
Soon all access to the Campaign Hub and to HubSpot in general will be limited to the people who completed the upcoming LMS courses (timelines are to be announced, as it is a global IT effort but we as EXN Studio try to help collecting information and developing materials where we can) and got the relevant HubSpot certifications.
As soon as these programs are created and global announcements are made we will add them to our Learning page so everyone can access them in one place.
How can you help?
If you think there are learning or training materials that your team needs easier access, reach out to us and we try to help by either creating a learning page in HubSpot or coordinate with global IT and add it to the LMS system. Send an email to our team ( Ying Li APAC + NAM manager ) and we try to help you the best we can.
This will be streamlined as soon as our Jira integration is done, where you will be able to file a ticket through our custom portal, fill out the details and get immediate response from the relevant teams across the regions.
Soon we going to have a dedicated manager in Europe so the response time will be much faster.